Cannes Lions
4creative, London / CHANNEL 4 / 2014
Overview
Entries
Credits
Description
Channel 4 Television was set up to take risks, give a platform to new talent and champion alternative voices. To prove it we employed 5 people with communication difficulties to introduce our biggest shows, in a series of idents.
Execution
To celebrate and reiterate that Channel 4 was set up to take risks, give a platform to new talent and champion alternative voices, we employed 5 people with communication difficulties to introduce our biggest shows, in a series of idents.
Outcome
It had never been done before and the response was huge. The TV idents generated thousands of tweets as they went live. Disability organization ‘Scope’, The British Stammering Association and Stephen Fry all personally tweeted showing their support. Channel 4 achieved their primary goal of making disability more visible in the media and to hero the unconventional, alternative voice.
Similar Campaigns
12 items