Generate awareness between clients and prospects of the Premium Service that American Express offers through the benefit of "Easy dispute resolution" as part of the service roster of Amex. This needs to be done using innovative media that could catch the eye.

In several targeted restaurants we inserted fake vouchers (Mock bills) into the bill jacket that was delivered to customers, as if there had been a huge overcharge applied to their credit cards. On the back, there was a message that read: "In my world I don’t worry about charges that I didn't do..." and continued on, talking about how easy it is to fix a charge you don't recognise. What at first seemed to be something to worry about turned out to be a great chance to create awareness of the brand.

In 2 weeks 32,004 impacts were accomplished through the Mock Bills.