Since our client was a charity institution, there was no budget per se. We needed a simple solution, where everything could be done for free with the help of partners. Considering all of these challenges, we needed to use our imagination. And that's what we did

Since all kids have imagination to spare, we decided to share our kids’ imagination with the public. With the help of the institution’s partners, we created pads of detachable posters featuring easy-to-assemble, foldable toys. An incredible helmet, a powerful ship and a superplane. But with one unique feature: imagination. The posters are detachable. And can be turned into simple toys. We invited the public to use their imagination and play. Along with the invitation, we offer a small trade: our imagination for a donation. All through our website.

At the end of March, Pao dos Pobres reported an 80% increase in the donations they received of materials, including toys. Meeting the institution’s current need.