Cannes Lions
B&L COMUNICACAO, Sao Paulo / MOVIMENTO BANDEIRAS BRANCAS / 2014
Overview
Entries
Credits
Execution
As a work of our partnership with the "Jornal Sensacionalista" (a comedy TV show - which is similar to a TV News - from the Multishow channel), we published a fake news on some magazines available on tablets showing a 12-year-old girl would allegedly have placed silicone breast implant and posed naked in order to raise money to travel to Disneyland .
In the news there was a link to view photos of the girl. People who have accessed the news were led into a prison with the following message: “Warning! This is the reflection of a child voyeurism.
Outcome
DID IT WORK?
Yes. 93 % of people impacted by the file clicked on the link to view photos.
Timespent: 28 seconds.
INVESTMENT: U$ 00.00 - Publishers, programmers and partners supported and decided to help the cause.
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