Cannes Lions

PEDOPHILIA CAN BE ON YOU

B&L COMUNICACAO, Sao Paulo / MOVIMENTO BANDEIRAS BRANCAS / 2014

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Overview

Entries

Credits

OVERVIEW

Execution

As a work of our partnership with the "Jornal Sensacionalista" (a comedy TV show - which is similar to a TV News - from the Multishow channel), we published a fake news on some magazines available on tablets showing a 12-year-old girl would allegedly have placed silicone breast implant and posed naked in order to raise money to travel to Disneyland .

In the news there was a link to view photos of the girl. People who have accessed the news were led into a prison with the following message: “Warning! This is the reflection of a child voyeurism.

Outcome

DID IT WORK?

Yes. 93 % of people impacted by the file clicked on the link to view photos.

Timespent: 28 seconds.

INVESTMENT: U$ 00.00 - Publishers, programmers and partners supported and decided to help the cause.

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