ALS is a deadly disease, making your muscles stop 1 by 1. 3 years ago the ALS Foundation Netherlands started a special project. Patients made campaign statements, which were aired after they had already died. As a result, awareness of ALS has risen to 89%. Donations doubled. But as the cause of this merciless disease remains unknown, more money for scientific research is needed.

Time to take this thought provoking campaign one step further. A new group of patients recorded campaign statements, which were aired after they had passed away. And now their confrontational message is even more direct.

Like angels on a sales mission, the deceased participants make a personal appeal to continue their fight. Promoting specific fundraising activities. Knowing details about future events, locations and dates. As if they are still here to keep an eye on us.

Patients recorded campaign statements, direct fundraising appeals, to be aired after they have died. Not for themselves, but for all others suffering from ALS. Personal appeals to make a donation, promoting specific fundraising activities:

-By now, people in in the Netherlands do know about the disease and are willing to give. (As a result of the campaign I have already died, awareness has risen to 89% and willingness-to-give to 46%, data by MWM2, dutch market research agency of the year 2012).

-More money for scientific research is needed, as the cause of this merciless disease is still unknown.

The late Gerrit’s tweet becomes Dutch Top Tweet right away.

Direct website visits increase 325%

Gerrit’s tweet is in the trending topic top 10 for three weeks in a row

As a result of the whole campaign donations increase by another 400% (direct online donations via the tool on www.als.nl and direct donations to specific fundraising events)

The result is a net result, because there is no marketing budget whatsoever and all parties involved work on a pro bono basis.

And until a solution against ALS is found, more money can be expected, when more participating patients will pass away and make a personal appeal from the afterlife.