Cannes Lions
OGILVYINTERACTIVE WORLDWIDE, New York / THE OFFICE OF NATIONAL DRUG CONTROL POLICY / 2004
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Summit High has given the ONDCP an effective youth-centric channel to promote its anti-drug media campaign. With dialogue and situations that are real, complicated, serious and sometimes silly, the webisodes are currently in their third season. More than 30 episodes have been written, animated, and produced. Downloaded by more than 1.6 million kids since it began, storylines have included one character getting caught with his cousin's weed, and another struggling with the use of steroids. Published bi-weekly, bulletin board postings have followed the lives of Ethan, Casey, Ferg, Kedma, and Kenji through high school with what-happens-next occasionally being influenced by the audience and their opinions.
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