In the country, soap operas are the most viewed piece of content. We created a ten episode story about the lusty love of an adult man living with an underage girl and the raw violence and abuse that followed, all while her family was unable to do anything about it.

The show premiered with an integrated campaign and the episodes aired during prime time in the most important TV networks, and on the Internet right after. This ignited a conversation on social media were the viewers and the press asked to take the soap opera off air. Then, on live interviews we revealed that these stories were not fiction and were actually inspired by real life ones. After this, the conversation switched into a public cry from Celebrities, Media, and the public demanding the government to change the law. Each episode of the soap opera became a battle flag.

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