Music for Life, the yearly charity event organized by radio station Studio Brussels and the Red Cross, this year was all about the 15.000.000 orphans from parents who had dies of AIDS. The objective of the campaign was to create awareness for the topicand collect money to support the orphans via a direct approach of both Belgian children and their parents because they are the most sensible target group in this matter. In Belgium, the children have just about everything they need. So we asked them to give some of the attention and stuff they get from their parents, to the orphans. We asked them to share their parents.

- The campaign kicked off on the 1st of December, World Aids Day.- A TV commercial with two famous Belgian DJs and their famous father was aired to announce this year’s theme.- A tag on was launched asking people to share their parents.- 140.000 school agenda stickers were spread.- The online platform for the children to promote their parents went online.- On the 19th of December, two parents left to Swaziland to help the orphans, and report live during one week on what they were doing.- On the 24th of December the orphans got something they never had had before: a Christmas party.

140,000 agenda stickers were distributed to the schools via the Belgian government.1200 children promoted their parents online.The winning parents went to Swaziland to help the orphans, and shared their experiences with the Belgian people.Meanwhile the Belgian people shared 5,020,000 euro with the orphans.The best result since Music for Life first started.