People try to escape from children living on the streets. So what are we doing with something we do not want to see? We simply remove it.

So, simple and cheap in production posters in shape of pure homeless kids fill the city environment like children of the street do. In the way we tempt people to rip off the picture, in the impulse of removing it, we create an awareness, which will make people think. People precept it as spoiling of the street and try to remove the posters, but then they get the message that they are escaping the problem but not salving it. We refill the walls with new pictures, because children appear back on the streets.

In prints we stick small non-standard pictures in the shape of a street child directly on the magazine’s article.

- first time in Ukraine the problem of homeless kinds was so widely discussed- gorilla activity in social media involved more than 50 000 people- for the one week Street Children page got more than 1000 friends in facebook- about 100 000 downloads, 7 500 views, 53 likes for Street Children video case (due to Vimeo data)- campaign was discussed in the air of the leading Ukainian TV cannel “1+1”- a lot of people considered this campaign as non advertising one, that’s why it found a broad response on the numerous web sites and blogs- thanks to the Street Children campaign the local authorities offered their assistance and help to solve the problem