According to the UN, every 20 minutes, an animal species disappears forever. One quarter of mammals today are in danger of extinction…If we do not take action today, our kids may not be able to see them tomorrow.We found the “fragile” logo is quite similar to the noses of mammals, at that, the idea "Animals Are Fragile" was born. It's always harder to change existing opinions of adults, while cultivating children’ sense of animal protection is easier. So, we chose children's favorite way of communication, designed a special picture book - Fragile Friends.

Raising animal protection awareness of Chinese people, to let them know how urgent and severe the situation is, and really act to protect them. In China, children have a say to a large extent in the family. It’s always harder to change existing opinions of adults, so we start to consider, why not cultivating children’ sense of animal protection to affect their parents? It’s not only easier, but also more effective. To achieve that, we chose to influence the parents by their children. And use the picture as the media, let more and more people learn the short fact “Animals Are Fragile”.

Over 10,000 children realized this point of view“Animals Are Fragile”through lively teaching, their awareness of animal protection is raised. And they become the ambassador and life protector of these endangered animals. The parents are advised not eat venison, nor by fur and animal products by their children. The children became the teachers this time.