Cannes Lions
SAATCHI & SAATCHI POLAND, Warsaw / RED CROSS / 2011
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Guests sitting at the table could react immediately and share their meal with hungry children by just sending text messages to a special phone number. One text message equalled one meal. Many restaurants used Red Cross napkins.At the beginning of the initiative we printed 18 000 napkins, with overprinted text message for hungry kids. The Red Cross has plans of doing next reprints. The initiative will run until the end of 2011.
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