Cannes Lions

FUNDRAISING

PUBLICIS DIALOG NETHERLANDS, Amstelveen / RED CROSS / 2004

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Overview

Description

Insufficient relief supplies are a disaster in itself. Thus we have created a promotional retail-like leaflet, visualising those goods and their prices in a retail-like way. By means of your donation the supplies can be replenished. Tone of voice: assertive and persuasive with a direct message. Lay out: folded promotional newspaper in transparent seal.Target audience: current RC members who give most.

Outcome

Circulation: 304.264 ex.Response %: 20%Total gifts: €557,329.-

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