Cannes Lions

Ever Parents Worst Nightmare

adam&eveDDB, London / RED CROSS / 2018

Awards:

1 Shortlisted Cannes Lions
Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

The film taps into the fear felt by parents when their children go missing for even just a few minutes. Using CCTV style footage it portrays those minutes of panic when parents realize their children are missing. The film then asks the audience to imagine that feeling lasting for years – as is the case for the families torn apart by conflict & natural disasters. The film finishes by showing real moments of families torn apart for years, being reunited thanks to the work of the International Committee of the Red Cross – who every day reunite three families torn apart by conflict and natural disaster.

Similar Campaigns

12 items

Loss for Words

BBDO NEW YORK

Loss for Words

2019, RED CROSS

(opens in a new tab)