Cannes Lions
adam&eveDDB, London / RED CROSS / 2018
Awards:
Overview
Entries
Credits
Description
The film taps into the fear felt by parents when their children go missing for even just a few minutes. Using CCTV style footage it portrays those minutes of panic when parents realize their children are missing. The film then asks the audience to imagine that feeling lasting for years – as is the case for the families torn apart by conflict & natural disasters. The film finishes by showing real moments of families torn apart for years, being reunited thanks to the work of the International Committee of the Red Cross – who every day reunite three families torn apart by conflict and natural disaster.
Similar Campaigns
12 items