The amount of child sexual abuse material (CSAM) circulating online has exploded. 27 million unique files were reported to The National Center for Missing and Exploited Children in 2022 alone. And NCMEC’s CyberTipline saw a 47% increase in reports between 2020 and 2022. The recirculation of abuse imagery forces survivors to relive the trauma.

ChildFund’s #TakeItDown is a new national multimedia campaign to pressure policymakers to regulate tech to proactively remove child sexual abuse material from their platforms. The campaign unites parents, NGOs, policymakers, influencers, and media under a powerful message: Take It Down

Campaign objectives:

● Raise awareness of technology’s role in the growing crisis of child sexual abuse material online.

● Leverage public awareness and pressure to generate political will and engage policymakers.

● Be a voice for survivors so they do not need to be their own advocates for action on this issue.

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