Offer people to purchase and own a piece of the new Rainbow Warrior, by launching an e-commerce website anewwarrior.com. More than 400.000 pieces for sale from 1 euro to 7.000 euro. Contributors receive a certificate of ownership and their name appears on the Contribution Wall onboard the real Rainbow Warrior.The new Rainbow warrior’s website also includes architectural plans, a 3D tour of the ship and video stories adventure told by crewmembers. Visitors can also watch the Rainbow Warrior’s construction live via a webcam installed at Fassmer Shipyard in Bremen, Germany.

Thousands of new owners posted their certificates on social networks, which created a media burst.With 0 euro media investment, the results so far are : 1 256 122 euro raised 31 486 Certificates of ownership 1 857 304 visitors from 171 countriesTime spent : 3 minutes per visitorFor Greenpeace, it’s « the most successful fundraising campaign of the decade »