The event created a lot of publicity in the media.The largest tabloid newspaper; VG, made a 3 minute long documentary and placed is as theirhead TV-story that day, and moved it to the editorial fashion content later. More than 300.000was exposed for the film the first week.Several other media had good coverage about the event and the footage spread rapidly on social medias across the world.Second the objective was to lead fashion oriented bloggers, journalists and people workingwithin the fashion industry the Fretex Fashion Fanpage on Facebook.After the event there has been an increase of 2.500 members from 6.000 to more than 8.000members.