On one side, more homeless people than ever in France needed to help. And on the other side, as never before, The Salvation Army was lacking volunteers and professionals to help those who need it the most. In this film, we needed to address all their different fields of action (helping handicaped people, lonely elderly, domestical violence victims, homelessness, suicide…)

In this film, people from various backgrounds break the fourth wall in an unexpected way to tell the audience they are hiring.

They’re the ones doing the recruiting for the Salvation Army.

That way, the audience is facing the issues the Salvation Army solves and is more inclined to help and apply.

7 million media impressions

+285% increase in website visits

166 job offers shared

10170 candidates

+242% submitted applications