The creative execution was really simple, which helped us take it to multiple locations, where it was easy for us to get in contact with more people, which was absolutely imperative for our idea to work. The stark & simple execution clearly drew people's attention to the logo & telephone number, thereby engaging them and telling them how simple the next step was.

The idea generated a lot of public interest, in terms of the number of phone calls and emails that Helpage India received. A lot of queries about how they can make a difference to the life of the elderly, surely were signs of encouragement, as most of them took shape in the form of personal & corporate contributions.