As many homeless people have nothing that protects them from the cold in winter, they end up by covering their bodies with old newspapers every night.In partnership with a gym located in Jardins - a nice and refined neighborhood in São Paulo, we've done a charity promotional campaign for people who live in this region.

We sent newspapers to their homes inside luxury blanket packagings. The message on the piece asked those people to change that newspaper for a blanket they did not use any longer. Some days later, volunteers who work for the NGO would visit them to collect their donations.

Of the 355 people impacted, 268 collaborated with the campaign. We collected 337 blankets, that is, more than one blanket per donation. The total cost of the campaign was 3 gallons of fuel which is about 150 dollars.