Banco de Alimentos, Food Bank, is a charity organization. The campaign objective is to make people sympathise with the organization’s cause and generate donations. The numbered strip of ‘Your Turn’ paper setting the order of service to customers, creates a repeated impact while the individual inevitably awaits his or her turn to be served. During the wait, the person reflects on the message they have ultimately received: “700 people in Spain suffer from hunger”Banco de Alimentos generated nearly 100,000 Euros in donations through this new media. We created a new medium at the very heart the point of purchase, which generated an immediate benefit for Banco Alimentos. We created a new medium; “Your turn”.“Your turn” implies waiting. Some of us wait to be served our goods. For those who endure hunger, waiting is a struggle for survival. In those unproductive intervals consumers forcibly face at the counter sales stores.

We created a new medium at the very heart the point of purchase, which generated an immediate benefit for Banco Alimentos.