Our Omas gave away around 60 Flyers. The goal was to recruit about 10 new volunteers.

3 days after the campaign started the Diakonie had received 46 new applications for voluntary work.The campaign had a budget of 5000€ and the people involved in it did it voluntarily.

Nevertheless, the campaign had a media coverage worth over 250.000€. Our Omas were featured in a number of web-sites, newspapers and even on TV. During the first weeks of the campaign www.help-the-oma.de had around 10.000 visitors per day.

To see the media coverage in detail go to: www.help-the-oma.de/blog.