Cannes Lions

Charles

M&C SAATCHI ABEL, Johannesburg / STANDARD BANK / 2021

Film

Overview

Entries

Credits

Overview

Execution

Standard Bank Corporate and Investment Banking (CIB) is all about partnering with their clients to help their business dreams and goals become a reality.

This commercial is a documentary-style film, set 50 years into the future. It features Charles Ngubane, an agriculturalist, who looks back on the milestones in his career, including when he first partnered with CIB and how they helped him realise his life-long ambitions.

Similar Campaigns

12 items

Shortlisted Cannes Lions
Priceless Print

M&C SAATCHI ABEL, Johannesburg

Priceless Print

2023, STANDARD BANK

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