Cannes Lions
TBWA\THAILAND, Bangkok / VISA / 2010
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We, simply created the ‘g’ alphabet structure and put it beside the clock to be read as “go”, on every stations of Bangkok’s sky train system which would be able to reach millions of VISA’s core target on a daily basis. The goal is to convey that go means to go with flow of time, go places or just, simply, GO.
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