Recently, early hominid remains that are almost 2 million years old, were discovered by Prof. Lee Berger at the Cradle of Humankind. Standard Bank Private Clients, wanted to hold an exclusive event for a handful of their top earning clients, to give them access to not only Prof. Berger who found them, but also to view the fossils firsthand. Our challenge was to design a unique invitation to this exclusive event.

Our invitation was designed to be an interactive journey to discover the past. Our invitation was twofold, the first part, a key, which created intrigue, and the second, an old locked box that they could open with their key. Inside was filled sand and a brush, used by the client to sweep away and reveal a replica of the first fossil skull that was found. Included in the box was a printed invitation. The replica would a keepsake that would forever remind them of the day they got to discover the past for themselves.

The invitation was only given to a very selective number of clients in order to maintain the exclusivity of the event. Amazingly, despite the busy schedules of these clients, there was 98% attendance to this event.