Spikes Asia
LEO BURNETT MELBOURNE, Melbourne / HONDA / 2016
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‘Chase It’ tells the story of a determined reporter who has ambitions beyond the small-time dog show story she is covering. When opportunity strikes in the form of a meteor hurtling towards the earth, she chases after it in the Bold New Honda Civic to realise her dream. Backed by the iconic song ‘Dreamer’, the action-packed spot features everything from a bumbling news crew, to a fallen forest and an unexpected crater.
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