Cannes Lions

VW JETTA TDI

PALM COMMUNICATION, Montreal / VOLKSWAGEN / 2006

Film
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Description

In a small quiet street, we see a lawn with an automatic sprinkler. From lawn to lawn, we witness different sprinklers in different backyards.

In a driveway, a brand new Jetta TDI is parked. A woman comes out of the house with a small watering can.

She walks towards the lawn and quickly waters it (just a few drops).A neighbour is watching her with a confused look on his face. The woman waves at him.

Cut to a Jetta speeding. Freeze frame while the super appears.Super: The new Jetta TDISuper: Over 1,000 km on a single tank.

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