Cannes Lions
PALM COMMUNICATION, Montreal / VOLKSWAGEN / 2006
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Description
In a small quiet street, we see a lawn with an automatic sprinkler. From lawn to lawn, we witness different sprinklers in different backyards.
In a driveway, a brand new Jetta TDI is parked. A woman comes out of the house with a small watering can.
She walks towards the lawn and quickly waters it (just a few drops).A neighbour is watching her with a confused look on his face. The woman waves at him.
Cut to a Jetta speeding. Freeze frame while the super appears.Super: The new Jetta TDISuper: Over 1,000 km on a single tank.
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