ChatOn, a free mobile instant messaging software, faced severe competition in the marketplace. Since its launch in 2011, competitors such as Wechat, Mitalk, Momo etc. had considerably encroached upon ChatOn’s previously held market share. How could ChatOn win consumer preference while increasingly improving the number of downloads and delivering a unique competitive edge, as well as its personalized method of communication?

1.Viral video – ChatOn Girl Hunt

Tips for guys who aren’t tall, rich, or handsome, but want to find a high-class girl.You’ll find your girl, just click on the one you like!Hold up your phone, scan the QR code, interact with her, and experience the benefits of using ChatOn right now!

2.Mobile and website integration - Prefer C-girls only, not @strangers

Connect your mobile phone with your laptop, see what happens!C-girls will walk from your laptop straight into your phone,into your real life, and start a face-to-face conversation!

3.ChatON+WCG Campaign,online-offline activities combined C-Girls transformation

StarCraft,WarCraft,Dota,FIFA12,Asphalt,etc...are all WCG competitive games, and they are Otaku's favorite games.

C-girls are transformed into game players, and the website style changes to WCG fashion Add C-Girls with downloaded ChatOn C-girls will show up and dance at WCG event, and interact with Otaku

Achieved new heights of popularity and awareness,ChatOn’s market share reached 21%, Downloads exceeded 2m,

Growth rate reached No.2 globally