"Check" encourages adults to embark on the ultimate escape from their families, giving them the go-ahead to make the most of their time away from home. As the global capital of adult freedom, Las Vegas wanted to prompt adult visitors to be bold and find an escape for themselves-by any means necessary. "Check" is packed with witty humor and comedic nuance, reminding viewers of the importance of taking a break from their loved ones and recharging their batteries-especially when it's in Las Vegas. There are few destinations that can romanticize the experience without showing the destination itself, but by telling the story of how far some will go for the Las Vegas experience, this ad does just that.

In Check, a server walks by a party of four diners, placing the check between a young man and his father-in-law. The father asks the server not to go anywhere as he reaches for his wallet. An all-too-familiar friendly exchange ensues as each insists he cover the bill. Things suddenly become uncomfortable as the father grabs the check from his son-in-law’s grasp, asserting, “I’m your father-in-law, JEFF.” His voice raises as he chastises the young man, drawing the attention of the patrons and staff surrounding them. The father-in-law hands the check to the server. “I can’t believe he let your dad pay,” the mother says in disappointment to her daughter, as her glance falls in disappointment. “You could bring your in-laws to Vegas, but why would you?” flashes across the screen as the father-in-law gives his defeated son-in-law a hearty pat as the young man throws up a half-hearted thumbs-up.

Through the launch of its first two ad spots, the Why Would You campaign drove over 228 million impressions, and “Storytime” organically sits as the second most watched video on the official Visit Las Vegas YouTube channel, with over 20 million views. By year’s end, Vegas reached 35.8 million visitors, an over 20% increase from the previous year. And during the fall, Las Vegas became the first destination on TikTok to reach more than 1 million followers. Rather than accepting the fall travel lull following the post-COVID-19 summer of revenge travel in 2022, we seized an opportunity to create a compelling, new narrative that transcends the end of the “summer party.” The latest spot, “Check,” launched in April 2023, reinforces the need to ditch the family and take a real getaway in Las Vegas, employing a fresh, new scenario depicting what happens when you let your in-laws join the fun.