Cannes Lions
CRITICAL MASS, Chicago / LAS VEGAS CONVENTION & VISITORS AUTHORITY / 2005
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Description
"What the Maid Found" is an eyeblaster created for the Las Vegas Convention and Visitors Authority. The aims were to leverage a racy, online, exclusive commercial spot from the "What happens here, stays here" campaign, to promote the Las Vegas brand, and to increase email registrations from the key target audience (married adults aged 25-34, HHI $40k+).
The eyeblaster features a feather duster revealing a number of suggestive objects, leading to a landing page presenting the commercial, which shows a bemused hotel maid amidst post-Bacchanalian disorder.
The eyeblaster ran from October 21- December 12, 2004 on iFilm, MSN Entertainment, The Onion and Rotten Tomatoes.
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