Cannes Lions
CHEESE
Y&R PARIS, Paris / BEL GROUP / 2015
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Overview
Entries
Credits
OVERVIEW
Description
Create affect with our partnenaires
Execution
By inventing a specific font for mini Babybel made out of its iconic red wax, we have strengthened brand’s graphic identity, and reinforced the Art Direction by increasing its playfulness.
Outcome
The only result we’re waiting for from our clients is gratitude.
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