A "currency" printed on every bag of cheetos (priced $2MXP on 99% of cases) is used to bid for prices in the site, increasing comsumer's purchase frequency. Cheetos is the best selling product Fritolay Mexico has in the market with around 96 million bags sold every month, the company however does not hold any direct contact with it's consumer, since they market packaged goods. The objective of the site is to collect consumers information and contact them through the internet (a cost efficient media) and increase their average consumption through different auctions as well as understand which consumers buy which products. Our target is anyone who purchases a bag of Cheetos (the URL is written on the package), the core product audience through (heavy users) is kids between 8 and 13 years old.