Cannes Lions
AMSTERDAM WORLDWIDE, Amsterdam / CHEVROLET / 2008
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Chevrolet’s ‘Get Real’ strategy for the launch of the new Aveo is brought to life on-line, in this humorously provocative viral film. The film depicts a car transforming itself into a dancing robot against the will of the exasperated owner, who simply wants to get home. It directly mirrors the key message of the main TVC: that in a world of ostentatious and absurd car choices, the new Aveo is a real car for real people. The film further invites people to reconsider what they actually want and need from a car.
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