Eight groups (24 people) were hired to stand in front of the cars when traffic lights stopped them, showing the drivers a giant mirror. On the mirror was written 'If you don’t like what you are seeing (the cars’ reflection) come to The Chevrolet Festival.' Afterwards, two giant boards provided all the information about the festival in detail. The phrase appealed directly to car drivers and had the drivers' attention for 50 seconds.

This idea was absolutely innovative in the Argentine market. At a low cost (1.0% of the total budget) the festival obtained high awareness and interest in the showroom for a week. The Festival was a success; 3,000 people attended it, 70 purchases were closed and a data base was created.