The claim “totally thrilled" - in German “völlig verdrittelt” - comes from the word play using the word “third”.In Austria, Chevrolet customers have the opportunity to buy a Chevrolet and pay only one third. The other two thirds have to be paid in the second and third years.

This payment is also called “third-financing”, in German “Drittelfinanzierung”.The spot emphasises, that with Chevrolet, you must not pay the whole car to drive the whole car (but one third).