Cannes Lions

THE NEW FAMILY

COMMONWEALTH TEAM, Detroit / CHEVROLET / 2014

Case Film

Overview

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Overview

Description

Family is a value that Chevrolet has always held dear. But while what it means to be a family hasn’t changed, what a family looks like has. This spot is simply an honest celebration of all the different kinds of families that exist today. And it reminds people that no matter what shape your family takes, the 2014 Chevrolet Traverse was designed to keep your loved ones safe.

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