Cannes Lions
McCANN ERICKSON COLOMBIA, Bogota / CHEVROLET / 2008
Overview
Entries
Credits
Execution
We created a spot in the street, where people could interact with the product and experience that with satellite tracking, Chevrolet always knows where your car is.
Outcome
We've been working on this "under surveillance" concept for the past year with Radio and TV spots, but in October the outdoor campaign was launched under the same concept line. This time, we made people part of the experience and Chevystar sales grew 35%.
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