Within all of Chevrolet's media, print, social, etc., we shared their new bikes, showcasing the safe and right way to share the road with cars.

Beginning on March 28th, Chevrolet launched the National Campaign for their bicycle across all media channels in Ecuador via national TV, print, out of home media, web and social platforms. The three week campaign was accompanied by a PR plan that highlighted Chevrolet’s support of road safety.

Within the three weeks, Chevrolet, reached more than 50% of the year's sale expectation. With over 200k impressions in social media and nearly 100,000 USD earned in media we reached over 4'000,000 people.

Now they are being more careful with cyclists on the road.