Position the movie as a fun experience for everyone, regardless of age. Engaging creativity centered on the irony of the timid and tiny Chicken Little, who worries about the sky falling, thus engaging the audience, who will go to the movie theatres to find out how the small guy saves the world. Advertising executions convey the movie’s heroic message and widen appeal to not just the kids, but also appealing to the youth.

Chicken Little was the animated film with the biggest opening weekend in local history, at $1.059 million, it is 51% above client’s expectations and industry norm.Total gross box-office was at S$2.355 million, making it the biggest Disney movie in the past 12 years, since The Lion King in 1994.