Cannes Lions

BOVINIZATION

BORGHI/LOWE, Sao Paulo / SAO PAULO CREATIVE CLUB / 2014

Case Film
Film

Overview

Entries

Credits

Overview

Description

We created a tale in which humans begin to do exactly the same things, to think the same, to behave the same way. And by doing so, they rapidly transform themselves into cattle.

Execution

The treatment and the development of the script and the scenes were made in around three weeks, the pre-production was done in less than two weeks, and due to the reduced budget, we had only two days of shooting. The location (a huge abandoned factory about to be demolished) was utilized to shoot almost everything and make the project viable. The crew was entirely composed of friends and trusted colleagues (working double to achieve the result and budget we sought). For that reason, the cast that had also of friends instead of actors filling the roles.

Shot with a borrowed Red Epic and Compact Zeiss Super Speeds kit owned by the photographer himself. Kino Flo and practical were used to lighten many of the scenarios without spending with a generator, which was only used in larger scenes. The VFX team worked on the composition of scenes with CGI using pictures we had taken one week before (the abandoned city in flames the 3D ox in the middle of a dark street). After shooting, we only had three nights to edit the film and to colour correct.

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