Your own imagination is more vivid than any picture. Our audio descriptions bring cinema to life in the mind of the listener. We make use of the techniques employed when making films for visually impaired and blind people.The ad begins, but the screen remains black. A voice describes the acoustic landscape:The listener is immersed in the ad, his mind’s eye is able to “see” images and scenes according to what is heard.The speaker narrates the recreated scene, where something terrible is happening to a child. In this way we make the listener aware of the problems facing children around the world and at the end of the ad we appeal to him to not be “blind” and to support World Vision in the fight against child abuse.