Cannes Lions

CHILD ABUSE AWARENESS

DENTSU, Tokyo / AD COUNCIL / 2007

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Japanese society has serious problems of child abuse like other countries. We understand one of the most acute aspects of this problem is that the memory of being been abused in their childhood will torment them all through their lifetime. This banner is to give awareness to the society about child abuse, and explain that your thoughtless slap may destroy a child’s life.

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