GRAACC is a non-governmental organisation that supports children and teenagers with its ongoing activities. For that reason, they needed to increase the number of donations and volunteers. The objective of the piece was to use the Internet as a way to get donations and increase Graacc's power against its enemy: children's cancer.

Please note: when this ad was run we used cookies to expose it only once for each machine. For judging purposes, the cookies were removed. Please, turn off your pop-up blocker.