Cannes Lions

CHILD POVERTY INDIFFERENCE AWARENESS

ALMAPBBDO, Sao Paulo / CASA DO ZEZINHO / 2008

Awards:

1 Silver Cannes Lions
Film
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An experiment done with hidden cameras. The screen is split in two and shows the same child in both halves. in the first half she is clean and well dressed, like an upper class child, and in the other half, she is dirty and wears old clothes, like a street child. We see that pedestrians who walk by the rich looking child, worry and stop to see if she needs help while the same child, now dirty and poor remains unnoticed in the other half until the end of the film.

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