Cannes Lions

CHILD RIGHTS ORGANISATION

McCANN ERICKSON MUNICH / TERRE DES HOMMES / 2006

Film
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The requirement was to produce a commercial that would heighten the sensibilities of travellers to the subject of sexual abuse/exploitation of children and motivate them to act.Our film "Witness" shows the reverse chronological sequence of events showcasing the imminent abuse. We make it clear to the viewer that they have the opportunity to intervene. The off camera voice-over supports the reverse chronological sequence of the pictures and exposes, through the rigorous abridgement of a sentence, the simple realisation.

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