Cannes Lions

CHILD TRAFFICKING APPEAL

BBDO INDONESIA, Jakarta / NATIONAL COMMISION FOR CHILD PROTECTION / 2011

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In the beginning we see a fancy old Chinese style room, then we see a girl who is sitting very sadly. Slowly, she looks to the camera, the sadness of her face become more emphasized, her desperation and the lost of her hope. With her sad eyes she blinks her eyes over and over, hoping for someone to help her. Then, we realized that the blinking of her eyes is actually the Morse code of "Save Me".

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