English Synopsis: The banner appears with the line "Would you like to pledge your eyes for donation?", with two options (checkboxes), "YES" and "NO". If you click yes, the "dot" becomes the eyeball of the blind person who appears. If you click "NO", the blind person appears without the eyeball. The next message gives you the contact numbers of the Lions Eye Bank. The internet banner was aimed at communicating that how each individual's decision to pledge or not to pledge his/her eyes directly impacts the life of the blind.

Target Group: Everybody who has an access to the internet.