Cannes Lions

CHILD WELFARE FOUNDATION

HUFAX ARTS, Taipei City / CHILD WELFARE LEAGUE FOUNDATION / 2011

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Presentation Image

Overview

Entries

Credits

Overview

Description

The Child Welfare League Foundation is a non-profit organisation devoted to child welfare, both in the fields of direct and indirect services. In order to advocate for children’s rights and raise awareness of child welfare issues, they work on improving legislation, coordinating a network of related child welfare agencies and organisations, as well as monitoring the government’s child welfare system and policies, so as to create a better environment for our children.

Execution

Based on this concept, we extend the use of traditional Chinese calligraphy and ink drawings, in comparison with the modern painting by computer techniques, to present this issue. With the unique visual experience and the meanings introduced, we are keen to raise the public’s concern and devotion to accomplish abandoned children’s dreams of a home sweet home.

Outcome

The Child Welfare League Foundation acquired a lot of positive responses and drew more attention to the children’s welfare and fundraising plan, and achieved the targeted amount earlier than scheduled.The Child Welfare League Foundation accompanies over 200 children on the road to searching for a permanent home.

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