Cannes Lions
CONTRAPUNTO, Barcelona / AMAM ESPANA / 2007
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On the banner made for the NGO AMAM (wommen´s association against genital mutilation), we see bare open legs wih a round disc in the middle that says "rub it and find out what i feel". When the user moves their mouse back and forth, the piece graphically conveys what women who suffer from genital mutilation really feel. Discover it.
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