At World Children’s Day in Düsseldorf, the first interactive, scratchcard billboard was unveiled.This innovative donation technique allowed givers to see the good their donation would do instantly, by scratching away an image depicting a poor environment with no future, to reveal a more positive scenario. The user then donated the coin used to scratch away the picture.

The smartphone app utilised the same technique, so people around the world could have an identical donating experience, allowing the promotion to go global.

The billboard attracted interest from everyone at World Children’s Day, with 100% of participants donating. The smartphone app sent the idea worldwide gaining global donations amounting to over €9900, which has already allowed us to build 1 new classroom.Visits to the African Angel homepage increasing by over 70%, building awareness of the charity and the work they do.