Cannes Lions

CHILDREN'S CHARITY

SAATCHI & SAATCHI, London / NSPCC / 2009

Film

Overview

Entries

Credits

Overview

Description

Charity commercials tend to point the finger at the aggressor. Handscape turns that on it’s head by celebrating the important role that a parents hands play in the upbringing of their children. The power that these nurturing tools have is enormous, and therefore should never be misused for violence.

Similar Campaigns

12 items

The World's To-Do List

KARMARAMA, PART OF ACCENTURE SONG, London

The World's To-Do List

2022, PROJECT EVERYONE

(opens in a new tab)